Conceived by Leo, the coworking space is situated in the 206 Norte area, also known as “Babilônia Norte” by the locals. This commercial zone is part of Brasília’s original city plan, characterized by a distinct and unique architectural design.
The brand carries a strong discourse about rethinking work, fostering professional growth within the context of Brasília through a community that supports your development. For the identity, we followed the guideline of exploring the white spaces that connect to the essence of the expansive and minimalistic architecture. This is coupled with a digital, modern, and youthful language, characterized by both the elements and the chosen typography.